FELLA SWIM
FELLA; An Australian colloquialism that refers to a woman’s lover. Connotes an uncontrived and uniquely Australian take on masculine femininity.
With an emphasis on fit, simplicity and fabric, FELLA celebrates the female form with premium swimwear that enhances and endures. Informed by the body and influenced by art, life and the world, FELLA’s designs blend retro nostalgia with crisp, clean lines.
The FELLA flagship store is a beautiful collaboration between the brand's founders and Interior Designer Alexandra Ponting of AP Design House. Inspired by Milanese flooring and relaxed Parisian cafes, the store runs true to the heritage Paddington-style townhouse exterior to portray a uniquely modern yet classically chic interior.
