WILLIAM STREET SOCIAL

A boutique celebration of music, makers and neighbourhood culture.

William Street Social is a street activation bringing fresh energy to one of Paddington’s most iconic retail and hospo precincts. For one day, William Street will come alive with local DJs, creative pop-ups, art installations and in-store experiences curated by the neighbourhood’s best.

Wander the boutiques, follow the beats and discover something unexpected around every corner. Enjoy signature sips, bites, collaborative moments between much-loved local brands, exclusive product drops and creative showcases from emerging artists and designers.

From DJ parklets outside The London and The Paddo Inn, to student artworks, one-off collabs, retailer surprises and family-friendly creative corners—William Street Social is your chance to immerse yourself in Paddington’s unique culture of style, creativity and community.

What’s On — Participating Businesses

Are you a business owner in / around William Street?

WANT IN?

If you’re a business owner in or around William Street, join in!

To take part in the upcoming William Street Social, all we need from you is your chosen offer or experience. This could be anything from $15 margaritas, complimentary snacks on arrival, 2-for-1 specials, a gift with purchase, or a one-off in-store moment that showcases what you do best.

We will be supporting the event with a full suite of marketing activity, including:

- Dedicated marketing budget to promote the event

- Feature listings on the William Street Social landing page

- Instagram stories, posts + promotional reels

- Inclusion in our highly engaged, local email newsletters

- PR outreach and media engagement

- Digital and print design assets for participating businesses

Want to get involved? We’d love to hear from you.

This initiative is supported by